Friday, June 16, 2006

You think door mats aren't exciting?

Most people laugh when I tell them that I sell door mats for a living. You're kidding, right?

No, I'm not kidding. There is good money to be made in door mats. Just think how many doors there are in your home, not to mention all the commercial entrances. Without proper coverage, carpets and finishes can be destroyed. Door mats are such a easy maintenance investment.

I've been an online door mat seller for 6 years. Prior to entering the e-commerce scene, I ran a door mat laundry service. Again, You're kidding, right? is the general reaction I receive. But after eight years in the "dirt" industry, I've learned just about everything there is to know about stopping dirt at your door.

So if you are one of those people who think door mats aren't exciting, here's a little tidbit that just might change your mind: Without entrance matting, 1500 people walking through your door can remove 42% of the finish from the floor.

My marketing guru, Debanjan Ghosh, and I will keep you posted on some exciting changes that will be taking place on our three door mat and flooring websites:, and

I hope you'll find this website informative, interesting and helpful. I am always open to questions and suggestions. Thanks for visiting.

Monday, June 12, 2006

The Science Behind Placing Mats-Door Mat Placement Guide By Traffic Volume

Entrance Mats & Tiles
Waterhog Classic= High Traffic
Waterhog Grand Premier = High Traffic
Waterhog Premier = High Traffic
Waterhog Premier Fashion = High Traffic
Waterhog Fashion = High Traffic
Waterhog Drainable = High Traffic
Waterhog Classic Tile = High Traffic
Waterhog Premier Tile = High Traffic
Waterhog DiamondCord = Medium Traffic
Waterhog Masterpiece = Medium Traffic

Interior Mats
Classic Carpets = High Traffic
Classic Solutions = High Traffic
Computuft Logo Mats = High Traffic
Microguard = High Traffic
Classic Creations = High Traffic
Classic Impressions = High Traffic
Masterweave Message Mats = High Traffic

Anti-Slip Mats
Super Scrape =High Traffic
Safety Scrape = High Traffic
Super Scrape Logos = High Traffic

Anti-Fatigue Mats
Comfort Scrape= High Traffic
Anti-Fatigue Mats Comfort Flow = High Traffic
Happy Feet= High Traffic
Hog Heaven =High Traffic
AirFlex - All Rubber = High Traffic
AirFlextra Soft = High Traffic
AirFlex= Medium Traffic
Sure Cushion= Low Traffic

High Traffic:
Entryways of Airports, Hospitals, Department Stores, etc.

Medium Traffic:
Entryways of Doctor's Offices, Boutiques, Small Offices, etc.

Low Traffic:
Infrequently used secondary entrances

THE DIRTY FACTS!!! why do we need mats?

80% of the dust, dirt and grime in public buildings are tracked in from the outside. (Institute of Industrial Laundries)
Studies show that one square yard of commercial grade carpeting can accumulate one pound of dirt over one week?s period of time and up to twice as much in inclement weather. (International Sanitary Supply Association)
The estimated cost of removing a single pound of dirt from an office building can Exceed $500. (International Sanitary Supply Association)
-We estimate that only about 10% of the dirt is removed from mats with a vacuum Cleaner.? (Georgia State University Test)
-91% of shoppers select a store because of its appearance?. (Progressive Shopper)
Without entrance matting, 1500 people can remove 42% of the finish from the floor. (3M Company)
-It is estimated 90% of building maintenance cost is labor?. (Cleaning Management)

Dirt and dust cause nine out of ten computer systems failures. (Louisiana Cooperative Extension Service)
A buildup of .042 inches of dust on a heating or cooling system can decrease Efficiency by 21%. (Environmental Protection Agency)
86 billion pounds of dust settle over the U.S. each year. (?All the Real Dirt on Dust?, Discover Magazine, 1986)
About 1out of 5 of Americans are allergic to some component of dust. (Dr. Robert Pumphrey, Washington D.C.)
The Library of Congress has 322 books on dust.
The average six-room dwelling takes in 40 pounds of dust in a year. A private home may have between 800,00 and 1,600,000 tiny bits of dust and particulate matter in every cubic inch of air. (TRSA Report ?Dust Where We Work?)
The University of Wisconsin offers a course on the subject of Dust Control.

Over 30% of worker injuries are slip-related. (Wausau Insurance Company)
The average cost of slip-related injury exceeds $12,000. (Wausau Insurance Company)

Waterhog Premier Mats

Waterhog Premier
Waterhog PremierĂ” Mats combine beauty and durability. They are designed to scrape dirt and water off feet from all traffic angles. The original design holds dirt and water below the surface to keep it from tracking. The Waterhog PremierĂ” also features:
Rugged construction of heavy-weight fabric and durable cleated rubber backing.
25% heavier than the regular waterhog mat.
Exclusive "Water Dam" that holds up to 1 1/2 gallons of water per square yard
Anti-Static polypropylene fabric that dries quickly and won't fade or rot, even outdoors.
Your choice of fabric or rubber border.